Digital design portfolio
Since the launch of Boston.gov in July 2016, the City's brand has continued to expand and so have the design needs of the City. As the City designers, we meet the mission of the Digital Team and support the needs of all City departments. We use design to create the best possible tools and experiences for residents and visitors.
We kicked off the 2017 public service week with an eye-catching new hiring campaign. Videos from the campaign became some of the most shared videos the City has ever produced.
In February 2017, we launched a simple poster to make all community members feel accepted at City Hall. The poster became so popular that we made it available for download on Boston.gov.
B is for boston
For many major holidays, the City sends out a graphic or message on our social channels depicting custom Bs. On average we create 20 Bs a year.
With hundreds of holidays, we can't create custom work for all of them. That’s where the artists of Boston come in. In early 2018, we plan to work with the Office of Arts and Culture to launch a call for B submissions from local artists. The call for submissions gives us the opportunity to showcase the Boston brand while promoting local artists.
Sometimes a vendor or employee doesn't fully take advantage of the City's brand. In these cases, we step in to help reshape the work. We also use these moments as a teaching opportunity to show off how best to use our brand. We want all of our vendors and employees to be empowered to use the brand.
Transportation reached out to us with this design. They felt like the information could be more clear, and they wanted to use our brand.
We started this redesign by organizing the content under headers to make it easier to read. We also standardized the size of the typeface so there was a clear hierarchy. Dropping non-brand colors provided the final touch.
When asked to evaluate this social media design, we noticed some inconsistencies with our current brand.
In 2017, we held a 'Help for Houston' drive for those affected by Hurricane Harvey. Within just a few hours, we were able to create online graphics and physical posters. The designs helped us quickly get the word out.
Have an idea? Want to run a concept by us? Just need some extra hands? Feel free to contact us by filling out this form. We are always happy to help. The more time we have together, the more we can help you! Also, the more details you add to the form, the quicker we can get started.
If you need support right away (within the next two weeks), please contact Jeanethe Falvey, our chief digitial officer, at firstname.lastname@example.org. Remember to mark the email as "URGENT." Feeling independent? Check out our brand guidelines for all your branding needs.