Back to top

Natalia Urtubey

Director of Small Business, Executive Director of Imagine Boston 2030

As Director of Small Business, Natalia’s extensive knowledge of Boston’s neighborhoods and the small business community compliment her experience in creating growth strategies and building partnerships across community stakeholders. Natalia manages a 12-person staff focused on tracking and producing research on local and national trends to inform decision making about small business development tools, coordinates with local residents and existing businesses to ensure that there is a strategic and policy-driven approach to growth without displacement, and works with residents and other City officials to remove any barriers to do business in the City of Boston. Natalia manages and oversees the distribution of the more than $3 million in small business resources under the Community Development Block Grant (CDBG) Program and the more than $3 million in investment in small business within and outside of the 20 Boston Main Streets Districts. She directs and implements Mayor Walsh’s 2016 Small Business Plan to provide coordinated service delivery and economic opportunity for Boston’s 40,000 small businesses.

Previously, Urtubey served as the Executive Director of Imagine Boston 2030, working to implement the first citywide plan. She was responsible for ensuring the first planning process in more than 50 years was representative of Boston residents’ vision and concerns. In this role, Urtubey was instrumental in keeping the process visible and accessible to all Bostonians. She brought community leaders together and identified opportunities for collaboration. Natalia received her Master in Public Administration from Suffolk University in 2012. Natalia is a proud homeowner in Dorchester and serves on the board for several local nonprofits, including the Dorchester YMCA, Future Chefs, and Hyde Square Task Force.

Additionally, Natalia started the Mayor’s Latinx Employee Resource Group (ERG) and currently serves as the liaison to the Diversity Office for the ERG. The Latinx ERG is comprised of more than 50 Latinx employees from around the City with the mission to:

  • build community
  • share cultural experiences and learning
  • create a safe space to share experiences
  • develop opportunities for leadership, professional development and growth, and
  • increase visibility for Latinxs in government as a tool for recruitment and inclusion.
I am a member of the Latinx ERG because...

I believe in creating support systems to build community. Our diversity, shared experiences, and our culture is what makes Latinos one of the most valuable assets in this world. Let's celebrate it!