Alicia Canady Adamson
Senior Director of the Affinity Programs & Events United Way of Massachusetts Bay and Merrimack Valley
Alicia is committed to helping prepare the next generation of leaders with a strong passion to help women and girls. Because of this passion, Alicia founded The Young Black Women’s Society Inc. (YBWS) in 2005. This membership based non-profit provides personal and professional development, community engagement, leadership training and mentoring to the next generation of women and girls of color in Boston. Alicia is also the founder of the Next Generation Women of Color Summit.
By day, Alicia serves as the Senior Director, Affinity Programs & Events at United Way of Massachusetts Bay and Merrimack Valley where she oversees the United Way’s event strategy and the engagement efforts of women and young professionals. Prior to joining the non-profit world, Alicia worked in marketing roles at Reebok International on the Global Women’s Apparel Product Division and at Kaplan Test Prep & Admissions.
Alicia has been awarded for her leadership in the community the Distinguished Recent Alumna Award (2013), The Rising Star Award from the Germaine Lawrence Center (2012); an Image Award from the Boston Chapter of the NAACP (2011) and the 40 under 40 award from The Boston Business Journal (2010).
Alicia is an active leader in the community. She currently serves as a member of the Greater Boston Chamber of Commerce’s Women’s Network Advisory Board, supports the political appointments of women, and volunteers her time to work on the advancement of women and children.
Over the last 10 years, Alicia has been a frequent guest speaker at local schools, youth programs, conferences and non-profit organizations. She is passionate about speaking to women and girls and has delivered inspirational messages for Big Sister of Greater Boston; Beacon Academy; Year Up; Strong Women, Strong Girls; Wellesley High; New Mission High; and The Match School, to name a few.
Alicia is a proud graduate of Simmons College with a Bachelor of Arts in Marketing. She is currently pursuing her Masters in Divinity at Gordon Conwell Seminary. Alicia resides in Boston with her loving husband and two sons.