Digital Creative portfolio
Since the launch of Boston.gov in July 2016, the City's brand has continued to expand and so have the creative needs of the City. As the City creative staff, we meet the mission of the Digital Team and support the needs of all City departments. We use design and storytelling to create the best possible tools and experiences for residents and visitors.
Notable projectsNotable projects
'Now Hiring' Campaign
We kicked off the 2017 public service week with an eye-catching new hiring campaign. Videos from the campaign became some of the most shared videos the City has ever produced.
'Everyone is Welcome Here' poster
In February 2017, we launched a simple poster to make all community members feel accepted at City Hall. The poster became so popular that we made it available for download on Boston.gov.
B is for boston
For many major holidays, the City sends out a graphic or message on our social channels depicting custom Bs.
With hundreds of holidays, we can't create custom work for all of them. That’s where the artists of Boston come in. We work with the Office of Arts and Culture to launch a call for B submissions from local artists. The call for submissions gives us the opportunity to showcase the Boston brand while promoting local artists.
Food Resources Map
In May 2017, the Office of Food Access and the Boston Public Health Commission approached us with a project idea. They wanted to create a map for people struggling to find and pay for food in the City. We put together a useful, accessible map that’s also beautiful to look at.
Transportation reached out to us with this design. They felt like the information could be more clear, and they wanted to use our brand.
We started this redesign by organizing the content under headers to make it easier to read. We also standardized the size of the typeface so there was a clear hierarchy. Dropping non-brand colors provided the final touch.
When asked to evaluate this social media design, we noticed some inconsistencies with our current brand.
Let's work together
Have an idea? Want to run a concept by us? Just need some extra hands? Feel free to contact us by emailing email@example.com. We are always happy to help. The more time we have to work on a project, the more we can help you! Also, the more details you add to the form, the quicker we can get started.
If you need support right away (within the next two weeks), please contact Jeanethe Falvey, our chief digitial officer, at firstname.lastname@example.org. Remember to mark the email as "URGENT." Feeling independent? Check out our brand guidelines for all your branding needs.