Digital Creative portfolio
Since the launch of Boston.gov in July 2016, the City's brand has continued to expand and so have the creative needs of the City. As the City creative staff, we meet the mission of the Digital Team and support the needs of all City departments. We use design and storytelling to create the best possible tools and experiences for residents and visitors.
Notable projectsNotable projects
We kicked off the 2017 public service week with an eye-catching new hiring campaign. Videos from the campaign became some of the most shared videos the City has ever produced.
In February 2017, we launched a simple poster to make all community members feel accepted at City Hall. The poster became so popular that we made it available for download on Boston.gov.
B is for boston
For many major holidays, the City sends out a graphic or message on our social channels depicting custom Bs. On average we create 20 Bs a year.
With hundreds of holidays, we can't create custom work for all of them. That’s where the artists of Boston come in. In early 2018 and 2019, we worked with the Office of Arts and Culture to launch a call for B submissions from local artists. The call for submissions gives us the opportunity to showcase the Boston brand while promoting local artists.
Food Resources Map
In May 2017, the Office of Food Access and the Boston Public Health Commission approached us with a project idea. They wanted to create a map for people struggling to find and pay for food in the City. We put together a useful, accessible map that’s also beautiful to look at.
Sometimes a vendor or employee doesn't fully take advantage of the City's brand. In these cases, we step in to help reshape the work. We also use these moments as a teaching opportunity to show off how best to use our brand. We want all of our vendors and employees to be empowered to use the brand.
Transportation reached out to us with this design. They felt like the information could be more clear, and they wanted to use our brand.
We started this redesign by organizing the content under headers to make it easier to read. We also standardized the size of the typeface so there was a clear hierarchy. Dropping non-brand colors provided the final touch.
When asked to evaluate this social media design, we noticed some inconsistencies with our current brand.
And the winner is...Past Digital Team awards
Adobe Government Awards Honorable Mention Recycle Right campaign - Special Designation - Best Icon Design
GDUSA American Web Design Award Death Certificates
GDUSA American In-house Design Awards Help For Houston
GDUSA American In-house Design Awards International Women’s Day
GDUSA American In-house Design Awards To Immigrants With Love
GDUSA American Graphic Design Award Boston Climate Summit
Ava Digital Awards Gold Winner Boston.gov Redesign
Communications Art Award Of Excellence Boston.gov Redesign
Hermes Creative Awards Gold Winner Boston.gov Redesign
Massachusetts Municipal Association Municipal Website Award Boston.gov Redesign
The American Business Awards Gold Stevie Award Boston.gov Redesign
The Webby Awards Official Honoree Boston.gov Redesign
GDUSA American In-house Design Awards Everyone Is Welcome Here Poster And Signage
GDUSA American Graphic Design Award Preservation Month Campaign
Adobe Government Awards Honorable Mention Boston.gov Redesign
Acquia Engage Awards Boston.gov Redesign
GDUSA American In-house Design Awards State Of The City Collateral
GDUSA American In-house Design Awards Bos:311 Advertising Campaign
Let's work together
Have an idea? Want to run a concept by us? Just need some extra hands? Feel free to contact us by emailing firstname.lastname@example.org. We are always happy to help. The more time we have to work on a project, the more we can help you! Also, the more details you add to the form, the quicker we can get started.
If you need support right away (within the next two weeks), please contact Jeanethe Falvey, our chief digitial officer, at email@example.com. Remember to mark the email as "URGENT." Feeling independent? Check out our brand guidelines for all your branding needs.