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Behavioral Health Communications / Public Awareness Campaign

This RFP presents the opportunity to educate communities about behavioral health prevalence, risk factors, and symptoms; to broadly reduce the stigma associated with engagement in behavioral health support and treatment; to offer response guidance for family, caregivers, and community; to provide coping strategies; and to increase access and usage of Boston area behavioral health services through a city-wide, multifaceted communications campaign, including a website.

BPHC is issuing this Request for Proposals (RFP) to solicit proposals for developing and implementing a Citywide, consumer-focused, multi-media public awareness campaign to promote general behavioral health and positive help-seeking behavior. The campaign must be culturally competent, racially just, and linguistically appropriate to engage and effectively reach Boston’s youth and other key audiences.

Download Full RFP

Questions and responses

Logic Model for Communication Campaign

Description of CBHW

The vendor will be required to engage community partners and community-based organizations to collect demographic data, collaborate with BPHC and City of Boston representatives, engage in collaboration with youth and other advisory groups and community groups, respond to needs expressed from BPHC, City of Boston and community members, and pilot campaign messaging and deliverables.


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