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How do you age strong?

We want to evolve the conversation on aging.

The Age Strong Public Awareness campaign sparks dialogue on ageism. Our goal is to help older adults be seen for their rich, dynamic experiences and contributions. This multifaceted campaign reveals implicit biases about older adults. We're dispelling stereotypes to promote more positive messaging around aging.

We featured eight Bostonians in this campaign. They disrupt the negative messaging about aging by being themselves. Their photos paired with their stories challenge the labels society places on them. They all feel a sense of pride and ownership of their age and life experience — they Age Strong.

Watch: 'I'm Aging Strong'

Partner with us

Thank you for your interest in partnering with us in our efforts to dispel negative stereotypes about aging! Please fill out this form so we can determine ways we can work together.

Partner on Our Age Strong Campaign

What People Are Saying

" I look forward to seeing the impact this campaign will have on challenging outdated beliefs. "
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Mike Festa, Massachusetts State Director of AARP .
" I am blessed to live in a city that values all I can continue to bring to the table. "
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Sandra r.
South End
" I'm far from senile! Just because you're old doesn't mean you are inactive. "
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Irene e.
Charlestown
" People talk about aging gracefully. I am gratefully aging. "
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Rob n.
South End