How do you age strong?
The Age Strong Public Awareness campaign sparks dialogue on ageism. Our goal is to help older adults be seen for their rich, dynamic experiences and contributions. This multifaceted campaign reveals implicit biases about older adults. We're dispelling stereotypes to promote more positive messaging around aging.
We featured eight Bostonians in this campaign. They disrupt the negative messaging about aging by being themselves. Their photos paired with their stories challenge the labels society places on them. They all feel a sense of pride and ownership of their age and life experience — they Age Strong.
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