We work on digital initiatives and tools with departments across the City. Our small group of design, engineering, and content specialists keep the City focused on end users and their needs.
In building Boston.gov, we spoke to City Hall workers, residents, and outsiders to find out what they would want from City government. Those conversations helped create the four strategic principles that guide the work we do:
What would a helpful human do? We want to empathize and react based on context, knowing when to guide and make suggestions and when to just direct and step aside.Equal parts warm and official
We’re trying to create a place that feels approachable with a clear guide for finding information, getting something done, and taking action. This tone needs to balance professional with friendly, official with open.
We need to organize our work through the user’s perspective. We don’t want residents to hunt and gather everything.Build an energizing environment
We hope to inspire our constituents, whether they’re completing a transaction, learning something new, or just looking to get more engaged with government.