Digital Team
We build digital experiences designed around the needs of our constituents. We work to make these tools beautiful, welcoming, and highly useful.
Whether we’re working on a new app or rebuilding the City’s website, our primary concern is you, the residents of Boston. We also work on digital initiatives with departments across the City. Our small group of design, engineering, and content specialists keep the City focused on end users and their needs.
You see that feedback button at the top right of your screen? Please use it. We want to find out what you think about our work, and how you think we can get better.
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One brand means one message coming from the City
In building Boston.gov, we spoke to City Hall workers, residents, and outsiders to find out what they would want from City government. Those conversations helped create the four strategic principles that guide the work we do:
What would a helpful human do? We want to empathize and react based on context, knowing when to guide and make suggestions and when to just direct and step aside.
Equal parts warm and officialWe’re trying to create a place that feels approachable with a clear guide for finding information, getting something done, and taking action. This tone needs to balance professional with friendly, official with open.
We need to organize our work through the user’s perspective. We don’t want residents to hunt and gather everything.
Build an energizing environmentWe hope to inspire our constituents, whether they’re completing a transaction, learning something new, or just looking to get more engaged with government.
