Digital Team Case Studies: Web Content
The case study below dives into our work around engaging the public on parks projects. The Parks and Recreation Department had a need to give the public more information, so we stepped in to help them.
When Boston residents see a park under construction, they want to learn more about what’s planned for the space. As a result, Parks project managers get a lot of requests for presentations and other information related to parks projects.
On the old website, there was no easy way for our Parks Department to make that information accessible to the public. And even if they could make that information available online, it was very laborious to keep it updated. They maintained a construction projects page, but most of the projects listed were out-of-date and — aside from the names of the projects — there wasn’t much information for the public.
Build a web presence for Parks that allows them to engage the public on their projects. The page needed to be easy for Parks to:
- add new projects
- update existing projects, and
- engage the public around public hearings and other project-related issues.
After meeting with Parks to better understand their needs and the audience they were looking to engage, we created a plan. Using templates that already existed on the new Boston.gov, we were able to build dedicated pages for active Parks projects. The Parks Department sent us sample information on a number of projects, and we used it to create a template for an ideal parks project webpage.
We worked with Parks to build out more than 20 parks project pages. To ensure the pages stay up-to-date, we trained Parks project managers on how to update the website directly. In three months of work, we turned a single outdated page on the old City website into 24 active pages that allow Parks to engage the public on their projects.