History of Pink and Black
In 2000, the REACH Coalition started educating on community disparities in breast cancer.
They connected residents, public health leaders, and community organizers. REACH stands for Racial and Ethnic Approaches to Community Health. It focuses on coalition-based approaches to health disparities for racial and ethnic minorities.
The Pink and Black campaign launched in 2005 with a poster and billboard campaign. It focused on the high breast cancer death rate in black women compared to non-black women. The campaign included photos of real women from the community. It stressed the importance of early breast cancer screening and detection.
The women behind this campaign became known as the Pink and Black Ambassadors. The name honors the women most affected by the worst outcomes of breast cancer.
The original Pink and Black Ambassadors are:
- Reverend Quensella Cooper
- Stephanie Parrot
- Carmen Johnson
- Augusta Williams
- Ollie Cunningham
- Deanna Gross
- Connie Reid-Jones
- Helen Span
- Debra Groomes
We are proud of these accomplishments.
We relaunched the Pink and Black Ambassadors in 2017 as the Pink and Black Education and Support Network.
We partnered with Boston University School of Medicine and Mass General Hospital. Together we redesigned the materials about breast density distributed by law after mammography.
We were featured in the Spring 2019 Bay State Banner BeHealthy publication on cancer prevention through genetic testing.
We produced the video: "There is Life" to celebrate breast cancer survivorship. The video was a 2019 Emmy Award Nominee by the New England Chapter of the National Academy of Television Arts and Sciences. The video is for distribution to health centers and hospitals throughout New England.
We participated as community respondents in the Women and Cancer focus groups for the 2019 Boston CHNA-CHIP Collaborative.
We were selected as an educational partner with the Women’s Health Network at BMC. We educated women throughout the City of Boston in a year-long series of events to increase breast and cervical cancer screenings.
We hold membership in the Community Connections and Outreach Work Group of the Boston Breast Cancer Equity Coalition (BBCEC).
We continue with our mission and hope this list continues to grow.