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Technology behind the scenes: Website platforms and tools you need to grow your business

Learn about the digital tools you need to take advantage of to grow your business.

Topics covered include:

  • Questions to ask yourself before adopting a new tool
  • Creating systems and standard operating procedures
  • Best practices and tools for task management and collaboration
  • How to use tools to improve your marketing
  • Categories of tools to discuss (social media, email marketing, Customer relationship management (CRM), productivity, integration, communication)
12:00pm - 12:45pm
Zoom
Boston,
Price:
FREE
Contact:
Small Business Development
Event Type:
Posted:
Last updated:

Branding that stands out

Learn how to differentiate yourself from your neighbors and competition!

We will explore how to take who you are and what you stand for and make it part of your branding, advertising, website, and more. Learn strategy and tactics to help you stand out!

12:00pm
Zoom
Boston,
Price:
FREE
Contact:
Small Business Development
Event Type:
Posted:
Last updated:

Optimize local business on Google Search and Maps

Learn about digital skills to grow your business.

Topics covered in this event include:

  • Create or claim your business profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with  potential customers
  • Learn how to use digital skills to help grow your business
12:00pm - 12:45pm
Zoom
Boston,
Price:
FREE
Contact:
Small Business Development
Event Type:
Posted:
Last updated:

Ponga su negocio Local en Google Search Y Maps

Herramientas digitales para crecer su negocio.

  • Crea o reclama tu perfil comercial en Google
  • Administre la información de su empresa en la Búsqueda de Google y Maps
  • Utilice Google My Business para conectarse con clientes potenciales
  • Aprenda a utilizar las habilidades digitales para ayudar a hacer crecer su negocio
11:00am - 11:45am
Zoom
Boston,
Price:
FREE
Contact:
Small Business Development
Event Type:
Posted:
Last updated:

Intro to Principles-based Negotiation and Contract Basics

Everyone is a negotiator, be it at the boardroom table or the kitchen table. In this workshop, we'll introduce the theory of "principles-based negotiation", popularized by Roger Fisher and William Ury's bestseller, Getting to Yes. We'll discuss archetypical negotiating relationships, "wants" versus "interests", and strategies to facilitate productive bargaining.

 

This workshop will also provide an overview of contract principles and review the elements of contracts that can be designed to meet your needs and those of your clients.  

 

Content Expert: James Grace, Esq. – Executive Director, Arts & Business Council of Greater Boston

Jim Grace is the Executive Director of the Arts & Business Council of Greater Boston. He was the Executive Director of the Volunteer Lawyers for the Arts of MA from 1998 until 2008, when it merged with the A&BC. Jim has extensive experience working with artists and arts organizations in the areas of public art and social practice art projects, copyright, nonprofit incorporation and mergers, nonprofit boards and real estate development of creative spaces. Jim was an adjunct professor for BU’s Masters in Arts Admin Program for five years where he co-taught a course on legal issues in arts administration. Currently, Jim teaches workshops locally and nationally on a variety of legal and artist professional development topics. He serves on the boards of the Brookline Community Foundation and the AIR Institute (in DC) as well as the Advisory Board of Brain Arts Org and is a founding board member of the Arts Services Coalition and the Fort Point Cultural Coalition. He previously served on the board of Philanthropy Massachusetts and the Private Sector Council of Americans for the Arts. Jim is also a working author, book editor, and published attorney.

 

5:00pm - 7:00pm
Zoom
Boston,
Price:
FREE
Contact:
smallbiz@boston.gov
Event Type:
Posted:
Last updated:

Introduction to Entity Choice for Creative Businesses

In this workshop, we'll introduce the four most common types of business entities for creative enterprises:

  • Sole Proprietorships
  • Partnerships
  • Corporations
  • Limited Liability Companies

 

We'll focus on the relative advantages, disadvantages, costs, formalities, and general tax consequences of each.

 

Content Expert: Lucas Blackadar, Esq. – Director of Legal Services, Arts & Business Council of Greater Boston

Luke Blackadar manages the Arts & Business Council’s Volunteer Lawyers for the Arts and Patent Pro Bono programs. An attorney and visual artist, Luke counsels start- up, small, and creative businesses on trademark, copyright, nonprofit, and for-profit business matters. Luke also trains law students in the practice of business law, through the Volunteer Lawyers for the Arts legal internship, and as an adjunct professor of law at Roger Williams University, where he teaches Contract Drafting & Transactional Lawyering. Prior to joining the Arts & Business Council, Luke was a professional liability defense attorney, representing lawyers, medical professionals, and design professionals in malpractice lawsuits.

 

5:00pm - 7:00pm
Zoom
Boston,
Price:
FREE
Contact:
smallbiz@boston.gov
Event Type:
Posted:
Last updated:

Music Copyright Fundamentals

Copyright law protects an artist's original creative expression. But how does it work, and what does an artist need to know in order to claim it?

 In this workshop, attendees will get an introduction to copyright law fundamentals:

  • What exactly does copyright protect?
  • What rights does copyright give me as a creator?
  • How do I obtain a copyright?
  • What is copyright infringement?
  • How do I protect my work using copyright?

We will also give particular attention to unique challenges presented by musical works, including the various music licenses.

Content Expert: Lucas Blackadar, Esq. – Director of Legal Services, Arts & Business Council of Greater Boston

Luke Blackadar manages the Arts & Business Council’s Volunteer Lawyers for the Arts and Patent Pro Bono programs. An attorney and visual artist, Luke counsels start- up, small, and creative businesses on trademark, copyright, nonprofit, and for-profit business matters. Luke also trains law students in the practice of business law, through the Volunteer Lawyers for the Arts legal internship, and as adjunct professor of law at Roger Williams University, where he teacher Contract Drafting & Transactional Lawyering. Prior to joining the Arts & Business Council, Luke was a professional liability defense attorney, representing lawyers, medical professionals, and design professionals in malpractice lawsuits.

 

5:00pm - 7:00pm
Zoom
Boston,
Price:
FREE
Contact:
smallbiz@boston.gov
Event Type:
Posted:
Last updated:

Crowdfunding: Building a plan to succeed

This two hour workshop will focus on the core elements of various leading crowdfunding platforms (Kickstarter, Patreon, and others), and strategies for launching your own campaign effectively. The workshop will be a mixture of lecture and individual & group work, with opportunities for discussion, networking, and peer feedback.

Content Expert: Peter Cobb

Peter Cobb is a Senior Advisor at the New York Foundation for the Arts (NYFA), and a strategic and fundraising consultant with an extensive background in the worlds of art, organizational strategy and development, and law. He is also the co-editor of The Profitable Artist (Allworth Press, 2011, 2018). Outside of his work with NYFA, Peter is an attorney and tax researcher who is getting his LLM in Taxation from Boston University School of Law. He is also a jazz saxophonist who performs nationally and internationally, and—during COVID-times -- streaming from his home.

 

5:00pm - 7:00pm
zoom
Boston,
Price:
FREE
Contact:
smallbiz@boston.gov
Event Type:
Posted:
Last updated:

Weekly small business call

Join us every Tuesday at 3 p.m.!

Our weekly small business conference call features reopening guidance, support services, and resources available to Boston's small businesses, as well as a live question-and-answer session.

¡Únase a nosotros para nuestras conferencias telefónicas semanales para pequeñas empresas! Todos los martes a las 5 pm en Zoom y Facebook Live. ¡Servicios de interpretación disponibles!

Tham gia với chúng tôi cho các cuộc gọi hội nghị doanh nghiệp nhỏ hàng tuần của chúng tôi! Vào lúc 5 giờ chiều thứ Ba hàng tuần trên Zoom và Facebook Live. Có dịch vụ phiên dịch!

加入我们的每周小型企业电话会议!每个星期二的下午5点在Zoom和Facebook Live上提供口译服务!

Register in advance

After registering, you will receive a confirmation email containing information about joining the webinar.

You may also view the webinar and submit questions on Facebook Live!

3:00pm - 4:00pm
Repeats weekly on Tuesday, starting from May 4, 2021, 30 times
Zoom
Boston,
Price:
FREE
Contact:
smallbiz@boston.gov
Event Type:
Posted:
Last updated:

Reopen Boston Office Hours

No question is too big or too small! Join us for our weekly Reopen Boston Office Hours.

These efforts ensure business owners, customers, and workers have access to all of the guidance and details necessary to return safely, as Boston reopens. No registration is required.

Reopen Boston Office hours

2:00pm - 4:00pm
Repeats weekly on Friday, starting from April 9, 2021, until June 4, 2021
Zoom
Boston,
Price:
FREE
Contact:
reopening@boston.gov
Event Type:
Posted:
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